A Guide to Watches

Whether you are considering buying a watch for a gift, or you are planning to buy one for yourself, there are some essential things that you need to consider before making a purchase.


Beyond brand, style and price, size is probably the most important factor when purchasing a watch. It’s not just how big the face is; it’s the profile, how the bracelet fits, and, ultimately, how it looks on your wrist. Watch sizes go through trends, which is why it’s imperative to know what sizes look good on you.

The most obvious indication of a watch’s size is how wide the case is. Depending on how thick your wrist is, 40mm may be too wide, and anything larger than that may look out of proportion. If you have a bigger wrist, even 36mm might look a bit small. Women have the same considerations, most sub-30mm watches are fine, but larger watches may feel overwhelming on the wrist. A good indication of whether a watch is too big is to look at the lugs. If they are extending past the curve of your wrist then the watch may not be the correct fit for you.


  • The thicker the watch, the heavier it will be
  • Do you need a watch to fit under your sleeve cuff? In that case, a thicker watch may not be best suited for you.
  • If you have a thicker wrist, you might have to purchase extra links for the bracelet or opt for a longer strap. Likewise, for a smaller wrist, you may need to remove some links or making a new hole in the strap.

View our extensive collection of name brand watches or visit your nearest AmericanSwiss store and one of our knowledgeable staff will be able to advise on the perfect watch for you.