A Guide to Precious Metals

From precious metals (such as gold, silver and platinum) to alternative metals (like Titanium and stainless steel), there is an art to choosing the ideal metal to suit the right piece of jewellery.

Our Metal Buyer's Guide features the fascinating history of metals – and how to identify and recognise hallmarks. Plus, a simple way to understand gold carats, top tips on caring for your jewellery, and information on alternative materials.

We hope this guide helps you understand more about your jewellery purchase.


A silvery white character is what makes White Gold jewellery so appealing. In order to make the gold white, it is combined with metal alloys that are white in nature and plated with an extremely hard element called rhodium. Although strong, rhodium may wear away over time. Re-plating is a simple process that can be done to restore whiteness to your jewellery.

View our White Gold jewellery range.


The beautiful pink hue of Rose Gold jewellery is created by using a copper alloy. Again, the overall percentages of metal alloys are the same for Rose Gold as it is for yellow or white, there is just a different mixture in what alloys are used. 

Shop our Rose Gold jewellery range.


Natural gold and colour-saturated alloys are what give Yellow Gold jewellery its rich shine. The alloys most commonly used, are copper with a red hue, and silver featuring a green hue. An expert mixture of copper, silver and pure gold gives this precious metal its signature warmth. 

Explore our Yellow Gold jewellery range.


The silver jewellery and accessories available at American Swiss are made of beautiful sterling silver. Sterling silver is the standard for beautiful high-quality silver jewellery. It's over 90% pure silver, mixed with alloys to add strength and durability. And it won't wear down, as silver plating can.

View our Silver jewellery range.


Contemporary and stylish our collection of Titanium rings are suited as the perfect wedding ring for today's modern man. Ranging from classic and simple designs to more detailed rings that combine other metals such as solid gold and carbon fibre and well as gold and black plated combinations. As a super light and incredibly durable metal our range Titanium rings are the perfect choice that the groom will love wearing for their wedding day and beyond.

Explore our Titanium jewellery range.


Platinum’s naturally white sheen will never fade or change colour, and accentuates the sparkle and brilliance of a diamond. Platinum will last forever, making it the ultimate symbol for true, enduring, and everlasting love.


Introducing Black Zirconium, a cutting edge and tough metal that men are increasingly choosing as their wedding band of choice. Black Zirconium is a super strong metal, highly durable and looks great. Similar in weight to Titanium, all our Black Zirconium wedding rings are fully hypoallergenic and are perfect as a wedding band.

View our Zirconium jewellery range.


Unique in appeal and strong by design, tungsten carbide is a forged metal with qualities that will last a lifetime. Tungsten Carbide jewellery is created from an alloy of 80% elemental Tungsten and 20% Carbon alloyed with other metals.

Browse our full range of Tungsten rings.


The best way to showcase your undying love for your spouse is with a Carbon Fibre ring. But even if you're after a fashion piece, a Carbon Fibre ring is the sleekest option out there for men or women who appreciate clean, technical lines, ultra-lightweight performance, a modern, high-tech look, and next-generation design cues. With our selection of carbon fibre rings, you’ll not only find styles that are sleek and subtle, but you’ll be sporting a ring made from the same materials found in everything from Ferrari's to spaceships.

View our Carbon Fibre selection.


There’s a reason why Stainless Steel is one of the most popular metals used and worn by men when it comes to contemporary jewellery. Stainless Steel is highly durable and can withstand the wear and tear of everyday obstacles.

View our Stainless Steel selection.